Economic Book: Nudge

My latest book on economics is "Nudge" by Richard Thaler. It is a book that looks at the choices people make. The old addage of economics has always been indivdiulas make choices based on incetives that are in their best interest. "Nudge" is part of the new movement of Social Scientist who belive individuals in a number of cases will make poor decisions and if that is the case how can governments, schools, etc help people make decisions that will be the best...I know this sounds like communism/socialism but the research and the questions raised do hit home to people like me who procrasnate or taking the easy route when faced with multiple decisions. Presdential Canidates like Barak are looking at some of this research and you can bet this thinking will back some policies of a Democratic Canidate.